Manufacturing Process of a flag

STEP 1 – Preparing the image

We initially prepare your file by setting it up proportionally and checking to ensure it meets our production standards. A mock-up is then sent to you by e-mail for your final approval.

STEP 2 – Printing

Once we receive your approval we proceed to printing your image on the fabric chosen.

STEP 3 – Setting the colours

After printing, the fabric is vapour steamed which sets the colours and brings out the vibrancy and brilliance.

STEP 4 – Washing

To remove any excess colour that did not set in the fabric, it is washed then dried and pressed.

STEP 5 – Cutting and sewing

As the fabric printed is larger than the finished flag we cut that extra fabric off and then sew the flag to your specification.

STEP 6 – Packaging

Flags are then individually packaged in a plastic bag.

Type of finishing options

There are a number of finishing options available on a flag.

Initially, all flags are sewn all around with a highly resistant polyester thread. Then you can choose one of the following 4 options available for finishin

Rope and toggle
Grommets, generaly 2 per falg
Sleeved, open or sewn closed at top
Englefield clip

Printing process

Etendard determines the most appropriate printing process based on the number of flags and the image quality desired by the customer:

Digital printing is recommended for small runs with a simple or complex design requiring high image quality.
Screen printing is often used for large runs with a simple design.

Double-sided printing for flags

Etendard uses inks that appear on both sides of nylon or polyester fabric. This produces a readable print on one side and a mirror image on the other.

The only way to remove the mirror effect is to use two pieces of printed fabric with a piece of opaque cloth between them.

Although this process is used on occasion, the benefits are unclear: not only is it more expensive, but it adds weight to the flag, reducing its lifespan.

Technical Specifications

Our software:

Adobe Illustrator
Adobe Photoshop
Adobe InDesign

How to send us your files

Adobe Illustrator:

Create a vector file.
Save all files in .eps or .ai format
Ensure the file contains all Pantone colors
Convert all fonts to curves (create outlines) or provide fonts included in the document

Adobe Photoshop:

Ensure all images are the proper resolution, i.e., 120 dpi full size
Preferably, do not flatten images, in order to maintain image layers
Provide a color proof as well as the Pantone colors used
Submit files with the correct proportions
Files can be compressed using StuffIt or WinZip for easier Internet transfer


Etendard uses preshrunk, UV-resistant polyester thread for sewing its flags and related products.

Coloured threads are sometimes used to make the seam less visible and give the product a perfect finish.

Sewing: creating better finishing techniques

Etendard works tirelessly to ensure the durability of its flags and related product lines.

As sewing techniques are crucial to improving a flag’s lifespan, L’étendard’s professionals have been working for several years to research, develop and test new sewing techniques.


Etendard uses UV-resistant dyes for its flags. These dyes require specialized expertise to obtain a perfect result with rich and brilliant colors.

Acid dyes are used for nylon and disperse dyes for polyester. A steam dyeing process ensures that the dyes fully penetrate the fabric. The dyed fabrics must then be washed to remove excess dye.

Deniers: determining the quality of nylon

Etendard uses 70, 200 and 210-denier nylon for its flags and similar products. Depending on the rating, the fabric can be silky, heavy or thick.

The Government of Canada and the provinces use 70-denier nylon, which is silky to the touch and lightweight. By contrast, the United States uses 200-denier nylon, which is heavier and more durable, but requires more wind for the flag to fly properly.

The denier is a unit of measurement that measures the weight (in grams) of a 9,000 m (about 29,529′) length of thread. For example, a 20 denier fabric means that a 9,000 m length of thread weighs 20 grams (about 0.70 oz).

Lowering the flag to half mast

Public institutions must lower their flags to half mast when the government declares a period of national mourning.

The Regulation respecting the flag of Québec provides that only the Government can order the flag to be flown at half mast.

Official formats of ceremonial flags

The formats of ceremonial flags are subject to strict standards.

For example, here are the official proportions of Canada’s provincial flags.

Flag Height/Length Ratio
Canada 1 to 2
Alberta 1 to 2
Manitoba 1 to 2
Newfoundland and Labrador 1 to 2
Northwest Territories 1 to 2
Ontario 1 to 2
Saskatchewan 1 to 2
Yukon 1 to 2
Nunavut 1 to 2
Prince Edward Island 2 to 3
Quebec 2 to 3
Nova Scotia 3 to 4
British Columbia 3 to 5
New Brunswick 5 to 8

Flag lifespan

The durability of our flags is top priority at L’étendard, so we’re constantly pushing the boundaries through research and the use of the latest technologies and materials.

Environmental factors and a flag’s intended use are the key factors influencing its lifespan.

In our experience, a flag that is properly handled and exposed to normal conditions will begin to show the first signs of deterioration after five or six months. The rate of deterioration will increase over the following weeks and months.

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